For the sixth year in a row, Doritos is crowdsourcing its two Super Bowl ads. Five finalists have been selected and we at Business Insider were so taken with one spot that we had to announce our endorsement of what we think is the clear winner: the Doritos goat.
Finalist Ben Callner said that his goat-owning friend (and eventual ad co-writer) Steve Colby inspired the spot. "So my buddy came in, and he literally just kind of off-handed said, 'Hey, my goat eating and crunching on food is really funny,'" Callner said in a making of video. "And that was it. 'OK, that was a really random sentence, thank you.' And so we Googled 'goats eating chips,' and we cracked up."
Read more: http://www.businessinsider.com/doritos-eating-goat-is-already-winning-the-super-bowl-2013-1?op=1#ixzz2IBvS4uCy
Source:
Doritos-Eating Goat Is Already Winning The Super Bowl - Business Insider
http://www.businessinsider.com/doritos-eating-goat-is-already-winning-the-super-bowl-2013-1
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